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Branding through employee uniforms and apparel is a necessity for any type of business. It’s a great way to unite your team and create an overall positive customer experience. Phelps can help you with this in so many ways. For example, have you heard of our Company Online Stores?
What are the benefits of employee uniforms and branded apparel? See the many below!
Create a Professional Image
Your team is an extension of your brand- don’t leave your brand up to chance. Outfitting employees in branded apparel portrays a professional image which reflects back to your business. Consequently, employees who wear branded apparel are more likely to represent your company well and showcase your company’s values.
Brand Recognition
Promote your business by showcasing your brand through employee uniforms and custom apparel. Branded apparel is a subtle way to advertise your business. For example, the more frequently your logo is seen, the likelihood of your brand being remembered and customers returning increases. Whether your logo is seen at your place of business, in the grocery store, or out and about in your community, enabling your team to be brand ambassadors for your business’ products and services is one of the best ways to promote your brand.
Establish a Team/Community
Providing your employees with uniforms or branded apparel unites them as a team which boosts company culture and employee morale. When your team portrays a similar image, it gives everyone something in common. As a result, it creates a sense of inclusion among current and new team members which can contribute to an atmosphere of cohesion, which can have a positive effect on productivity.
Generate Trust and Credibility
Uniforms and branded apparel help to easily identify your team, adding a sense of security and trust whether in your workplace or in the field. If a customer is seeking help, quick identification increases communication and builds confidence in your brand. Overall, this can positively impact their customer experience. People associate brands with experiences. Consistently providing customers with a positive experience will keep them coming back!
Phelps offers a full line of customizable uniforms and apparel to showcase your brand. Learn more at PhelpsUSA.com.